Marketing Yourself Quickly is like a Soldier

Marketing yourself quickly is like a soldier with a loaded magazine—I see it that way. Just as a soldier doesn’t say, “Wait, let me load my magazine” when an enemy approaches and instead fires immediately, we need to be “loaded” and ready to “fire” when the time comes to market ourselves.

At this point, we must not forget: The opportunity to present ourselves can appear suddenly and disappear just as fast. That’s why being prepared doesn’t just mean knowing ourselves well but also being able to deliver the right message that meets the other person’s needs at that moment.

Why is this important? Because if we can’t market ourselves at that moment, we may not get another chance. Just like elevator pitches, we need to present ourselves as if we were passengers traveling 2-3 floors in an elevator. An elevator is a forced, quick meeting point, and similarly, we need to “sell” ourselves with clear and defined descriptions.

And one of the most important things here is clarity and authenticity. To catch people’s attention, we should avoid complicated or exaggerated sentences and instead use a communication style that is unique to us.

Another crucial factor is the alignment between our words and actions, which we call consistency. The more aligned we are with ourselves, the better we will be understood and the more effectively we can explain ourselves to others.

This alignment should not only be in our words and actions but also be supported by our body language and emotions. People remember not just what we say but how we say it.

There’s also the concept of rapid innovation,which I’d like to explore in relation to fast marketing.(by Süreyya Ciliv)

Rapid innovation is essentially the ability to adapt quickly to a situation and offer the best solution at that moment. Similarly, fast marketing is about seizing opportunities as they arise and making the most of them.

We can draw a parallel between these two: just as rapid innovation ensures ideas can be quickly put into practice, fast marketing delivers the right ideas at the right time, leading to success. If innovation is the thought process of marketing, marketing is the action phase of innovation.

For example, when I market myself, I like to start by giving a compliment to the other person. This could be about their earrings, jacket, or ring—because what they wear often reflects their personality. After creating a mutual connection, I quickly begin marketing myself.

The Key

The key here is that the compliment should be sincere and natural. People immediately feel the energy of a genuine comment, and this becomes the first step in getting them to notice you. For example, saying something as simple as, “Your jacket is very stylish; it adds such elegance,” helps you both capture their attention and create a positive impression.

After this, focusing on small details to build a connection can be very effective. You might highlight a shared interest or share a brief anecdote to naturally deepen the conversation. This connection not only helps you introduce yourself but also builds trust with the other person.

And this is where speed comes into play: as soon as you establish a connection, you need to deliver your message clearly. Because the other person might start asking themselves, “So, what does this person want?” At that moment, being able to define yourself clearly and convey your message without losing their interest gives you a great advantage.