In the marketing world, understanding the consumer and influencing their purchasing decisions always requires being one step ahead. In addition to classic marketing strategies, I started observing body language and especially foot movements to analyze customer behaviors more deeply. This habit changed the way I communicate with people and provided me with the opportunity to understand them better.
My studies on body language have provided me with many valuable information, especially from the book "Body Language: The Art of Reading People" by Allan and Barbara Pease.
The book emphasizes that body language gives many clues about what people think and feel. Feet in particular are a strong indicator of reflecting a person's true intentions and feelings. Being able to understand people's intentions or hesitations to buy a product by looking at their feet has provided a great advantage in my marketing strategies.
Feet often move under the control of our subconscious and reveal where we are headed or what we are interested in.
Feet often move under the control of our subconscious and reveal where we are headed or what we are interested in. For example, if a person turns their feet in another direction while talking to you, this may indicate that the person's attention is elsewhere. Stop talking immediately.
Scientific studies show that the subconscious has a great effect on body language.
Scientific studies show that the subconscious has a great effect on body language. Feet in particular are movements that are directed by our subconscious and that we exhibit unconsciously. As stated in Allan and Barbara Pease's book "Body Language", people's feet involuntarily take positions according to their mental and emotional states. According to the research of psychologist Albert Mehrabian, body language constitutes 55% of communication and the role of the feet in this process is great. For example, when a person consciously smiles, their feet do not turn towards a situation that makes them uncomfortable.
This is also an important factor in marketing strategies; observing which way the feet are turned and what rhythm they move in can provide important clues about the subconscious feelings of the customers.
Look: Mehrabian’s 7-38-55 Communication Model shown as a pie chart
Body language and foot movements can be used not only in individual customer relations but also in large marketing strategies.
Body language and foot movements can be used not only in individual customer relations but also in large marketing strategies. Watching which products people's feet are turned towards in stores or at exhibition stands can help identify the most popular products. Likewise, these observations make it possible to reorganize sales strategies by analyzing customer behavior to increase interest in a product.
Another important element is that feet can reveal "hidden messages" in the marketing world. For example, when people feel uncomfortable, they often move their feet, stamp their feet, or cross their feet. Such behaviors provide marketers with clues that the customer is nervous or indecisive. In such a case, it can be effective to take steps to alleviate the customer's concerns by providing more reassuring information or allowing more time.
In conclusion
Body language and especially foot movements are of great importance in marketing. Paying attention to customers feet gives clues about their real thoughts and feelings, and allows us as marketers to make more strategic moves. This experience helped me develop a deep understanding of customer relations and make my marketing strategies more effective. Thanks to the "secret language" that feet offer a marketer, I can better read people's interest in products and their decision-making processes.